Generational Capital Markets (GCM) Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the outside investment in its client, NORMco Pump & Power, to Hunter Equity Capital, LLC. The transaction closed on January 5, 2024.  

Located in Shawnee, OK, NORMco Pump & Power (NORMco) is a manufacturer and specialty renter of portable, industrial pumps used for water transfer applications. 

Founded in 2013 by Nathan and Vera Hanks, NORMco serves a core customer base made up of the leading water transfer solutions providers within the Permian Basin. Highly regarded in the industry and exceptionally responsive to customers’ mission-critical pumping needs, NORMco differentiates itself by providing reliable equipment and best-in-class maintenance and field service capabilities. The business achieved significant growth over the last several years and was looking for a partner to support the next phase of growth as NORMco begins to broaden its horizons and serve additional industries. 

Along with Nathan and Vera, Mangrove partnered with Hunter Equity Capital (“HEC”), an independent sponsor focused on the equipment rental industry, on the transaction. 

Per their announcement of the acquisition, HEC’s Managing Partner, Douglas Smith, commented, “I am excited to partner with Mangrove for a third time over the last decade in the specialty rental space. Together I am confident we are the right team to help Nathan and Vera scale the business and capitalize on meaningful growth opportunities at NORMco. Named after Nathan’s late father, family was at the foundation of NORMco’s culture from its initial launch and it’s critical to maintain that culture while they enter this exciting next phase. Mangrove’s internal operating team is a differentiator in this regard and the entire firm shows an uncommon commitment to helping entrepreneur and family-run businesses build meaningful value.” 

Mr. Hanks will stay on as CEO and maintain a substantial equity stake in the company. “We are excited to partner with Mangrove and HEC, as this collaboration presents a fantastic opportunity to boost our growth,” Nathan said. “Their alignment with our values was evident, and we believe this partnership will bring even more success for our team in the future.” 

Generational Group Senior Managing Director Mergers & Acquisitions, Chris Heckert was the lead dealmaker that advised Nathan and NORMco on the investment. Mr. Heckert was supported by Vice President, M&A, Nydia Blanco on this deal. 

“I am incredibly excited by this partnership; I think the three teams bring a lot to the table and I can’t wait to see what NORMco will become with this new partnership,” said Heckert.  

Mr. Heckert serves as a Senior Managing Director and Supervising Principal of Generational Capital Markets. Senior Managing Director Terry Stidham and Senior M&A Advisor Dr. Rob McCleland established the initial relationship with Kellogg & Sovereign. 

About Generational Capital Markets, Inc.   

Generational Capital Markets, Inc. is a member of FINRA/SIPC. More information can be found at https://www.gencm.com/. Generational Capital Markets is part of Generational Group which is headquartered in Dallas, and is a leading, award winning, full-service business advisory firm. With more than 350 professionals located throughout 17 offices in North America, the company helps business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.